Published Oct 16, 2023

#317: Overcome Trauma & Reclaim Your Power with Drew Canole

Drew Canole, CEO of FitLife.TV and founder of Organifi, joins Mark Groves to discuss overcoming trauma, redefining masculinity, and the path to personal transformation through gut health, emotional work, and entrepreneurism.
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  • Founding Organifi

    Drew Canole shares the journey behind founding Organifi, a company dedicated to creating high-quality, organic supplements. He emphasizes the importance of aligning with nature and providing products that genuinely benefit people's health. Drew's passion for wellness is evident as he discusses the development of new products, including a kids' green drink and She legit gummies, aimed at making healthy choices accessible and enjoyable for everyone 1 2.

    We are all about children, of course, having a baby and seeing what's out there for kids. It's like kids don't like to eat veggies. So we're developing a kids green drink that tastes awesome.

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    The conversation also highlights the innovative approach Organifi takes in product development, ensuring that each item is not only nutritious but also palatable and effective 2.

       

    Core Values

    The core principles guiding Organifi are deeply rooted in the belief that nature provides the best solutions for health and wellness. Drew Canole explains that the company's products are designed to reduce stress and promote overall well-being using natural ingredients like Ashwagandha and monk fruit. He highlights the importance of creating products that taste good and are easy to incorporate into daily routines 3.

    It's sweetened with just a dab of monk fruit, which I like better than stevia because Stevia can kind of have the flavor thing going on. It's got matcha in it. Ashwagandha Chlorellis, Berlina, lemon beet juice. But you don't taste the beet.

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    Drew's commitment to quality and efficacy is reflected in the popularity of Organifi's products, which have garnered thousands of positive testimonials and millions of sales 3.

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