#184: Shedding Societal Pressure with Amanda Goetz

CBD Innovation

Amanda Goetz, founder of House of Wise, has revolutionized the CBD market by focusing on the functional benefits of her products. She explains that their CBD products are designed around four pillars: sleep, sex, stress, and strength, each paired with active ingredients to enhance their effects. This approach helps break down the stigma surrounding cannabis by highlighting the non-psychoactive and non-addictive nature of CBD 1. Mark Groves appreciates the effectiveness of these products, noting how they have become part of his strategy for managing anxiety 2.

When you speak to the function, people let their guard down a little bit, because you can say, hey, if you're not sleeping well, read thousands of testimonials of people who are now sleeping well.

--- Amanda Goetz

Amanda's innovative marketing strategy focuses on the outcomes people seek, making CBD a part of the solution rather than the focus 1.

   

Workplace Norms

Amanda Goetz is challenging traditional workplace norms by fostering a culture that prioritizes employee well-being and flexibility. She advocates for a flat organizational structure where employees are trusted to manage their own schedules, emphasizing the importance of mental health days and personal time without needing permission 3. Mark Groves highlights how this approach can lead to increased productivity and a more humanized work environment, noting that the pandemic has shown remote work's viability 4.

It's about control over outcomes, if that makes sense.

--- Amanda Goetz

Amanda's leadership style, inspired by her personal journey through adversity, encourages employees to take ownership of their roles and find strength in their capabilities 5.