#131: Turning Your Mess Into Your Mission with Drew Canole

Organifi's Genesis

The creation of Organifi was a pivotal moment for Drew Canole, who faced a critical juncture when organic reach dwindled. He and his team developed a green juice, meticulously selecting 11 ingredients from over 100 options, including adaptogens like ashwagandha, known for lowering cortisol and promoting stress response 1. Drew's faith in the product was rewarded when they sold out 3,000 units in just two days, marking the beginning of Organifi's success 1.

We ended up selling like in the first 90 days, like 20,000 units. And it saved all the goodwill, all the work, all the giving, all the videos that we created.

--- Drew Canole

This success allowed Organifi to expand its offerings and achieve significant milestones, such as becoming glyphosate-free, a notable achievement in the health industry 2.

   

High-Frequency Foods

High-frequency foods are central to Organifi's mission, with products like "Harmony" and "Chocolate Gold" designed to enhance well-being. Drew Canole highlights the use of adaptogens such as maca and shatavari, which support energy, libido, and hormonal balance 3. These ingredients are chosen to complement the body's natural healing processes without depleting nutrients, offering a holistic approach to health.

You get the libido benefits and sexual function. It also balances hormone levels.

--- Drew Canole

Organifi's commitment to quality and community is reflected in its culture, with a heart-centered team in San Diego dedicated to creating foods that "love their body back," contributing to the company's rapid growth and recognition as a top workplace 4.